Comments for http://robinsonbrandbuilders.wordpress.com Thu, 02 Jul 2009 12:34:05 +0000 http://wordpress.com/ hourly 1 Comment on All You Need to Know (about marketing, PR, advertising and branding) by my blog http://robinsonbrandbuilders.wordpress.com/2007/05/30/all-you-need-to-know-about-marketing-pr-advertising-and-branding/#comment-70 my blog Thu, 02 Jul 2009 12:34:05 +0000 http://robinsonbrandbuilders.wordpress.com/2007/05/30/all-you-need-to-know-about-marketing-pr-advertising-and-branding/#comment-70 <strong>check this out...</strong> this is mine... check this out…

this is mine…

]]> Comment on All You Need to Know (about marketing, PR, advertising and branding) by ivan baliboola http://robinsonbrandbuilders.wordpress.com/2007/05/30/all-you-need-to-know-about-marketing-pr-advertising-and-branding/#comment-69 ivan baliboola Wed, 17 Dec 2008 08:04:06 +0000 http://robinsonbrandbuilders.wordpress.com/2007/05/30/all-you-need-to-know-about-marketing-pr-advertising-and-branding/#comment-69 PR DEALS MORE WITH PERCEPTION AND IMAGE BUILDING,MARKETING conerns the thinking and development of artificial need PR DEALS MORE WITH PERCEPTION AND IMAGE BUILDING,MARKETING conerns the thinking and development of artificial need

]]> Comment on Elevator Speeches and InstaBranding by Idetrorce http://robinsonbrandbuilders.wordpress.com/2007/05/24/elevator-speeches-and-instabranding/#comment-53 Idetrorce Sun, 16 Dec 2007 05:30:53 +0000 http://robinsonbrandbuilders.wordpress.com/2007/05/24/elevator-speeches-and-instabranding/#comment-53 very interesting, but I don't agree with you Idetrorce very interesting, but I don’t agree with you
Idetrorce

]]> Comment on Elevator Speeches and InstaBranding by robinsonbrandbuilders http://robinsonbrandbuilders.wordpress.com/2007/05/24/elevator-speeches-and-instabranding/#comment-5 robinsonbrandbuilders Sat, 26 May 2007 18:49:36 +0000 http://robinsonbrandbuilders.wordpress.com/2007/05/24/elevator-speeches-and-instabranding/#comment-5 You're right, shwibbs. I'm just saying that it's probably not the pitch that falls flat. When the brand itself is not coherent, the speech will die no matter how well it's crafted. Thanks for your comment. You’re right, shwibbs.

I’m just saying that it’s probably not the pitch that falls flat. When the brand itself is not coherent, the speech will die no matter how well it’s crafted.

Thanks for your comment.

]]> Comment on Elevator Speeches and InstaBranding by shwibbs http://robinsonbrandbuilders.wordpress.com/2007/05/24/elevator-speeches-and-instabranding/#comment-4 shwibbs Fri, 25 May 2007 02:04:39 +0000 http://robinsonbrandbuilders.wordpress.com/2007/05/24/elevator-speeches-and-instabranding/#comment-4 I think your elevator pitch is your Personal Branding core message. It's 30 seconds where you either catch someones attention or need to rework it. I think your elevator pitch is your Personal Branding core message. It’s 30 seconds where you either catch someones attention or need to rework it.

]]> Comment on Brand Voice by Nora Minor http://robinsonbrandbuilders.wordpress.com/2006/12/14/brand-voice/#comment-3 Nora Minor Thu, 24 May 2007 15:15:28 +0000 http://robinsonbrandbuilders.wordpress.com/2006/12/14/brand-voice/#comment-3 Good question. "Voice" is just one component of the way your Brand is expressed. The architecture of your headquarters would be another. The color scheme of your logo is another. The kind of photography used in your print collateral yet another ... and so forth. Determining your authentic Brand is the launching point from which all these other decisions can be made. The Brand will porvide you with personality traits, core value and other very useful information from which to create -- and judge -- all your communications efforts. Your "Voice" must be appropriate for and reflective of your Brand -- and while copy approach might change across platforms, (ie, web writing is not PR writing is not radio script writing) the common thread of Brand will provide the rulebook -- the structure, the tone, the flavor, if you will -- that guides you to achieve the Brand Voice. Good question. “Voice” is just one component of the way your Brand is expressed. The architecture of your headquarters would be another. The color scheme of your logo is another. The kind of photography used in your print collateral yet another … and so forth. Determining your authentic Brand is the launching point from which all these other decisions can be made. The Brand will porvide you with personality traits, core value and other very useful information from which to create — and judge — all your communications efforts. Your “Voice” must be appropriate for and reflective of your Brand — and while copy approach might change across platforms, (ie, web writing is not PR writing is not radio script writing) the common thread of Brand will provide the rulebook — the structure, the tone, the flavor, if you will — that guides you to achieve the Brand Voice.

]]> Comment on Brand Voice by Harry Chittenden http://robinsonbrandbuilders.wordpress.com/2006/12/14/brand-voice/#comment-2 Harry Chittenden Thu, 14 Dec 2006 16:55:45 +0000 http://robinsonbrandbuilders.wordpress.com/2006/12/14/brand-voice/#comment-2 Good post. It makes a lot of sense, but I have one question. How do you find your "voice" and manage consistently across all brand platforms? Good post. It makes a lot of sense, but I have one question. How do you find your “voice” and manage consistently across all brand platforms?

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