Brand voice is one more way your brand is distinctive.
While designers and art directors are thinking about how your brand looks, copywriters are thinking about how it sounds. How does your brand express itself? Is it hip and sassy? Or more erudite? Formal or casual? Folksy or uptown?
Voice helps reveal – and reinforce – the personality of your brand. Ensuring your voice is consistent throughout your company is akin to staying “in character.” You expect the Queen of England to speak a certain way, much as you would expect a pop princess to have another way of expressing herself.
Your voice should always be true to your brand.
The voice of your brand is, quite literally, the manner in which your phones are answered. The tone of your advertising. The way your sales force interacts with customers. The attitude your literature takes. How your CEO speaks to the press. Inflection, style, vocabulary choice and even punctuation all are part of your voice, and convey more than just the content of the words themselves.
Listen to your own brand voice in its many iterations around your company. Is it appropriate? Is it distinctive? Is it consistent?
Imagine the language, the tone, the style and attitude a cell phone company would use in a web banner aimed at college students … compared to what a pacemaker manufacturer would use in a journal advertorial aimed at surgeons.
That’s brand voice.
Posted by robinsonbrandbuilders 
