Three Mysteries

In a blog post meant for free-lancers, Dave Navarro suggests that most don’t know the answers to the following questions:

1. Why Do You Enjoy Being My Customer?
2. What Else Do You Wish My Business Did?
3. Who should you tell about my business?

It’s not just free-lancer who cannot answer these questions. It’s many, many businesses. And many of those that can provide answers have not amalgamated the information with their marketing strategy.

A Great Book in 162 Slides

Here is another act of brilliance from Marty Neumeir. This slide show is visually outlines his classic book, Minding the Brand Gap. Click through the slides and learn the three big questions about focus every brand should answer along with the five disciplines of brand building.

Posted by Harry Chittenden

All You Need to Know (about marketing, PR, advertising and branding)

Image courtesy of Neutron, LLC.

I don’t know what else there is to know.

This brilliance from Marty Neumeier’s book, Zag. I’m buying it today!