http://robinsonbrandbuilders.wordpress.com/2006/12/14/brand-voice/ Thu, 02 Jul 2009 12:34:05 +0000 http://wordpress.com/ hourly 1 http://robinsonbrandbuilders.wordpress.com/2006/12/14/brand-voice/#comment-3 Nora Minor Thu, 24 May 2007 15:15:28 +0000 http://robinsonbrandbuilders.wordpress.com/2006/12/14/brand-voice/#comment-3 Good question. "Voice" is just one component of the way your Brand is expressed. The architecture of your headquarters would be another. The color scheme of your logo is another. The kind of photography used in your print collateral yet another ... and so forth. Determining your authentic Brand is the launching point from which all these other decisions can be made. The Brand will porvide you with personality traits, core value and other very useful information from which to create -- and judge -- all your communications efforts. Your "Voice" must be appropriate for and reflective of your Brand -- and while copy approach might change across platforms, (ie, web writing is not PR writing is not radio script writing) the common thread of Brand will provide the rulebook -- the structure, the tone, the flavor, if you will -- that guides you to achieve the Brand Voice. Good question. “Voice” is just one component of the way your Brand is expressed. The architecture of your headquarters would be another. The color scheme of your logo is another. The kind of photography used in your print collateral yet another … and so forth. Determining your authentic Brand is the launching point from which all these other decisions can be made. The Brand will porvide you with personality traits, core value and other very useful information from which to create — and judge — all your communications efforts. Your “Voice” must be appropriate for and reflective of your Brand — and while copy approach might change across platforms, (ie, web writing is not PR writing is not radio script writing) the common thread of Brand will provide the rulebook — the structure, the tone, the flavor, if you will — that guides you to achieve the Brand Voice.

]]> http://robinsonbrandbuilders.wordpress.com/2006/12/14/brand-voice/#comment-2 Harry Chittenden Thu, 14 Dec 2006 16:55:45 +0000 http://robinsonbrandbuilders.wordpress.com/2006/12/14/brand-voice/#comment-2 Good post. It makes a lot of sense, but I have one question. How do you find your "voice" and manage consistently across all brand platforms? Good post. It makes a lot of sense, but I have one question. How do you find your “voice” and manage consistently across all brand platforms?

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